Every day, in different moments and aspects of our life, we use refurbished items: the music we listen to often remixes old tracks, the movies we watch are inspired by novels or comics, and even our home decor sometimes has a second life or our clothes.
Refurbishing is already part of our lives, and this is our push to inspire people to get a refurbished smartphone as well. We support this message with a series of functional unique selling propositions, each one adapted for the three different flights.
TV Commercial - Launch flight
TV Commercial - Black Friday flight
TV Commercial - Holidays flight
Backstage shots by Carlotta Concas
