CHALLENGE
Reaffirm Police’s bold attitude through a global campaign that places personality and self-expression at the centre of the brand narrative.
IDEA
Audacity is the main character. In a world where style follows rules, Police puts attitude first and lets accessories amplify it.
EXECUTION
A global visual system built around strong personalities and an unapologetic presence. Accessories become statements, enhancing the character rather than defining it. The campaign spans film and print, with a confident, fashion-forward tone.
Global Film Campaign by Sans Dieu
Global Print Campaign by Mattia Guolo
Still Life Editorial Content
ROLE & CREDITS
General Manager - Luca Cavalli
Executive Creative Director - Giovanni Trabucco
Deputy Creative Director - Mic Piovosi
Deputy Creative Director - Carlotta Concas
Account Director: Anna Baldissera
Account Executive: Alessandra Castagna
Production Director: Giorgia Favaretto
Executive Creative Director - Giovanni Trabucco
Deputy Creative Director - Mic Piovosi
Deputy Creative Director - Carlotta Concas
Account Director: Anna Baldissera
Account Executive: Alessandra Castagna
Production Director: Giorgia Favaretto
Ps Artists Production
Photographer: Mattia Guolo
Stylist: Gianluca Zappoli
Director: Amedeo Zancanella
DOP: Filippo Delzanno
Focus puller: Dimitri Rosi
Digital operator: Alessio Spanu
Lights assistant: Manfredi Prestigiacomo
Producer: Federica Bolla, Giorgia Dal Molin
Photographer: Mattia Guolo
Stylist: Gianluca Zappoli
Director: Amedeo Zancanella
DOP: Filippo Delzanno
Focus puller: Dimitri Rosi
Digital operator: Alessio Spanu
Lights assistant: Manfredi Prestigiacomo
Producer: Federica Bolla, Giorgia Dal Molin