Insight
For Gen Z, creativity happens before they tap "record". The most meaningful stories happen before, after, and beyond what makes it into the feed.
Idea
Beyond the Scroll (#FDS).
With Clara, famous Italian singer and actress,always-onsocial-firsta as the face of the new OPPO Reno16 Series, we shifted the focus from polished social posts to the authentic moments surrounding them. Reno16 became the creative companion that captures the unseen, transforming everyday experiences into shareable stories powered by AI photography.
With Clara, famous Italian singer and actress,always-onsocial-firsta as the face of the new OPPO Reno16 Series, we shifted the focus from polished social posts to the authentic moments surrounding them. Reno16 became the creative companion that captures the unseen, transforming everyday experiences into shareable stories powered by AI photography.
Execution
We developed an integrated campaign spanning a hero film, social first content and creator activations. The film follows Clara from a music video aesthetic into the spontaneous reality behind the scenes, while TikTok and Instagram formats, backstage footage, tutorials, POVs and remix content extended the narrative into an always on ecosystem. Supported by Clara and Sangiovanni's track Le ragazze, the campaign invited a new generation to tell their own story, beyond the scroll.
MAIN VIDEO
KEY VISUAL
SOCIAL CONTENT
SHOTS
