CHALLENGE
Celebrate football as a continuous, unstoppable force that lives far beyond the final whistle.
IDEA
Italian football icon Luigi Buffon dreamt of playing forever. Thanks to FC25, fans of the legendary goalkeeper can now continue bringing Gigi onto the field.
EXECUTION
A high-energy campaign built on pace, movement and cultural relevance.
Fast cuts, bold visuals and an immersive sound design translate football passion into a dynamic brand experience.
Fast cuts, bold visuals and an immersive sound design translate football passion into a dynamic brand experience.
ROLE & CREDITS
Executive Creative Director - Salmi Barissever
Creative Directors - Luciano Marchetti & Davide Canepa
Deputy Creative Director - Mic Piovosi
Art Director: Federico Calcinaro
Video editor: Alberto Grammatico
Client Services Director: Giulia Borina
Creative Directors - Luciano Marchetti & Davide Canepa
Deputy Creative Director - Mic Piovosi
Art Director: Federico Calcinaro
Video editor: Alberto Grammatico
Client Services Director: Giulia Borina
Account Manager: Giorgia Annibale
Senior Producer: Alessandro Sardini
CDP: Withstand Film
Director: Davide Vicari
Senior Producer: Alessandro Sardini
CDP: Withstand Film
Director: Davide Vicari