THE CONCEPT
Our communication company wanted to celebrate a great 2022, a year that brought us many deserved prizes and new projects. The aim was to engage every Differenter, in a positive way, that looked towards the future, but also the request was: let's have fun and party! This is why we developed the concept of "Top of the pops - A year of stars": a costume party inspired by the great music stars of every decade. We wanted our colleagues to feel like real VIPS, so we used them in many key visuals.
THE SETUP
We set up our agency, as we had moved quite recently and wanted to celebrate in this new location. Every spot got customised, from the corridors to the offices and... even the toilets. We set up a bar zone, inspired by the Hard Rock Café, a happy hour zone with finger food inspired by Music Festivals, a dance zone like a real disco with a live DJ Set, a Karaoke Room, and a photo booth inspired by popstar's album covers.
THE COSTUMES
The theme was clear: music stars of every decade! You can spot us down here (obviously I'm Gerard Way). We also hosted a Best Costume Award, won by an amazing Michael Jackson.
THE GREETINGS VIDEO
To celebrate together, we needed a song to sing together. I wrote the lyrics, the melody and sang the Different's Christmas song. We also made a lyric video, to show during the night on a big screen.
THE GIFT
We gifted our colleagues with a digital magazine inspired by the fan mags for teenagers, with fun games, quizzes, memes and pictures from the crazy night we experienced together.
