CHALLENGE
Showcase the versatility of Citroën C3 Aircross by turning flexibility and customization into a relatable lifestyle statement.
IDEA
To launch a versatile car, we use a versatile testimonial: Fabio Volo. Fabio - writer, actor, and DJ - now, thanks to Citroën, will also start a new life as a driving instructor, in order to show he is really ready to face any possibility.
EXECUTION
A stunt social video in which Fabio surprised some unaware students of a driving school, by being their driving instructor.